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~type_genre:"Aufsatz in Zeitschrift"
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Franzak, Frank
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Franzak, Frank J.
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The journal of product & brand management
2
International journal of business innovation and research
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ECONIS (ZBW)
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1
Design benefits, emotional responses, and brand engagement
Franzak, Frank
;
Makarem, Suzanne
;
Jar, Haeran
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10010359016
Saved in:
2
Moving from service dominant to solution dominant brand innovation
Franzak, Frank
;
Pitta, Dennis
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 394-401
Persistent link: https://www.econbiz.de/10009313972
Saved in:
3
Successful strategic alliances with international partners : key issues for small- to medium-sized enterprises
Wood, Van R.
;
Pitta, Dennis A.
;
Franzak, Frank J.
- In:
International journal of business innovation and research
3
(
2009
)
3
,
pp. 232-251
Persistent link: https://www.econbiz.de/10003840223
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