This study investigates how customers co-create value in online banking. The aims of this study were twofold. First, it tests the DART model (dialogue, access, risk assessment, and transparency) as a driver of customer value co-creation. Second, this study investigates trust and reputation as...

Purpose – Since previous literature provides fragmented and conflicting results about the use of digital data for product innovation, the article aims to comprehensively explore and shed light on how agri-food firms utilise external and internal digital data sources when dealing with different...

this study investigates how customers co-create value in online banking. the aims of this study were twofold. First, it tests the Dart model (dialogue, access, risk assessment, and transparency) as a driver of customer value co-creation. second, this study investigates trust and reputation as...

This paper aims to enhance the understanding of the influencing factors and consequences of feedback, with a particular focus on brand outputs and co-creation, and to identify future research areas related to feedback. First, we propose to clarify definitions by introducing actionable customer...

This study investigates how customers co-create value in online banking. The aims of this study were twofold. First, it tests the DART model (dialogue, access, risk assessment, and transparency) as a driver of customer value co-creation. Second, this study investigates trust and reputation as...

THE AIMS OF THE PAPER: This paper explores digital data exploitation behaviours and shows how these conducts change according to the data sources used by agri-food firms when developing their products. METHODOLOGY: We adopt an exploratory multiple-case study to provide a theoretical framework...

Purpose Previous research has studied interactive value formation (IVF) using resource- or practice-based approaches but has neglected the role of emotions. This article aims to show how emotions are correlated in problematic social media interactions and explore their role in IVF....

This article employs a multiple-case study research design to unpack the complex relationship between digital transformation, agility, and environmental sustainability in the agri-food industry. Our findings show that to achieve a cleaner food production that does not compromise the natural life...

This study aims to explore digital transformation and the level of sophistication in the digital data handling strategy by agri-food small and medium-sized enterprises (SMEs). By developing an exploratory multiple-case study that involves fourteen food processing SMEs, this paper identifies a...