Alston, Julian M; Freebairn, John W; James, Jennifer S - In: American Journal of Agricultural Economics 83 (2001) 4, pp. 888-902
Profits from generic advertising by a producer group often come partly at the expense of producers of closely related commodities. The resulting tendency toward excessive advertising is exacerbated by check-off funding. To analyze this beggar-thy-neighbor behavior we compare a scenario where...