The present study, entirely original, covers several aspects referring to advertising texts published in Romania and France in the first decade of the 21st century: statements, intertextuality, figures (construction-related, sound-related and semantic), semantic links between advertising text...

In many commercial ads are used linguistic sequences that remind the reader of proverbs, titles or famous quotes of literary works, titles of songs, movies or shows, expressions and phrases, all these modified, to refer directly to the product proposed to the consumer. This study makes a...

The fragmentation of a statement in two or more segments is a procedure often used in commercials. The text is, thus, easier to read and some segments are emphasized by dislocation. Usually, the first fragment of this type of statement is the stable sequence, which maintains its natural position...

The name of the commercial ad object is not emphasized only by visual means, but also through a series of linguistic means, which will be detailed in this article. When the name is a word already existing in the language (rumor, orchid, thought, arena, start, etc.) this word is, usually, used in...

Most Anglicisms met in the publicity text are nouns. Many of them are not adapted to the norms of the Romanian language and the use of the hyphen in order to separate the „neologistic” part of the „Romanian” one – article or desinence – which was added to a word is frequent....