The application of game theory according to Hargreaves-Heap and Varonfakis (1995) to understand human behaviour, and in particular ethical behaviour, is a valuable development, as game theory has gradually become one of the key frameworks to assist us in the understanding of social sciences....

The aim of this paper is to first provide a methodological synthesis of the theories of Blue Ocean and Red Ocean Competitive strategies and then to offer a formal analysis of both strategies drawing upon on the work of Burke, Stel and Thurik (2009) and their investigation about the relationship...