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Search: person:"Gao, Weihe"
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China
2
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2010-2012
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Brand image
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Gao, Weihe
5
Liu, Yong
4
Qian, Liping
2
Cao, Zixia
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Cunningham, Lawrence F.
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Ghosh, Mrinal K.
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Ji, Li
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Nankai business review international
1
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ECONIS (ZBW)
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1
The downsides of specialization : the impact of business incubator's specialization on startups' R&D efficiency and venture capital financing
Cao, Zixia
;
Cunningham, Lawrence F.
;
Gao, Weihe
;
Liu, Yong
- In:
R & D management
54
(
2024
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10014441025
Saved in:
2
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
3
How does influence strategy work? : the moderating role of cognitive institutional profile and mediating role of commitment
Gao, Weihe
;
Ghosh, Mrinal K.
;
Qian, Liping
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011822113
Saved in:
4
What does it say and who said it? : the contingent effects of online word of mouth in China
Luo, Biao
;
Zhang, Zheyu
;
Liu, Yong
;
Gao, Weihe
- In:
Nankai business review international
7
(
2016
)
4
,
pp. 474-490
Persistent link: https://www.econbiz.de/10011703320
Saved in:
5
The personal touch of business relationship : a study of the determinants and impact of business friendship
Gao, Weihe
;
Liu, Yong
;
Qian, Liping
- In:
Asia Pacific journal of management : APJM ; a …
33
(
2016
)
2
,
pp. 469-498
Persistent link: https://www.econbiz.de/10011583863
Saved in:
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