EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: person:"Garnefeld, Ina"
Narrow search

Narrow search

Year of publication
Subject
All
Consumer behaviour 11 Konsumentenverhalten 10 Beziehungsmarketing 8 Relationship marketing 8 Customer satisfaction 7 Kundenzufriedenheit 5 Viral marketing 5 Virales Marketing 5 Empfehlung 4 Experiment 4 Kundenbindung 4 Anreiz 3 Deutschland 3 Experiments 3 Germany 3 Information behaviour 3 Informationsverhalten 3 Kunde 3 Marketing 3 Marktforschung 3 Corporate reputation 2 Customer value 2 Dauer 2 Dienstleistung 2 Duration 2 Equity theory 2 Experimental study 2 Firmenimage 2 Incentive 2 Incentives 2 Internet marketing 2 Kundenempfehlung 2 Kundenmanagement 2 Kundentreue 2 Kundenwert 2 Market research 2 Marketing management 2 Marketingmanagement 2 Multilevel analysis 2 Online product reviews 2
more ... less ...
Online availability
All
Undetermined 9 Free 3
Type of publication
All
Article 25 Book / Working Paper 8
Type of publication (narrower categories)
All
Article in journal 13 Aufsatz in Zeitschrift 13 Hochschulschrift 5 Aufsatz im Buch 3 Book section 3 Article 2 Thesis 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1 conceptual-paper 1 research-article 1
more ... less ...
Language
All
English 18 German 9 Undetermined 6
Author
All
Garnefeld, Ina 33 Eggert, Andreas 12 Helm, Sabrina 9 Böhm, Eva 4 Steinhoff, Lena 4 Blazevic, Vera 3 Grötschel, Ann-Kathrin 3 Hammedi, Wafa 3 Keiningham, Timothy 3 Rust, Roland T. 3 Andreassen, Tor W. 2 Baumgarth, Carsten 2 Carl, Walter 2 Donthu, Naveen 2 Gremler, Dwayne D. 2 Iseke, Anja 2 Krah, Tabea 2 Krebs, Alexander 2 Schulze, Kristina 2 Bruns, Andrea 1 Helm, Sabrina V. 1 Husemann-Kopetzky, Markus 1 Kandampully, Jay 1 Klimke, Lena 1 Oestreicher, Andreas 1 Tax, Stephen S. 1 Tolsdorf, Julia 1 Wies, Jana 1
more ... less ...
Institution
All
Springer Fachmedien Wiesbaden 3
Published in...
All
Journal of service management 4 Journal of the Academy of Marketing Science 4 Applied Marketing Science / Angewandte Marketingforschung 3 Research 3 International journal of electronic commerce : IJEC 2 Jahrbuch der Absatz- und Verbrauchsforschung 2 Journal of Service Management 2 Journal of service research : JSR 2 Marketing : ZFP ; journal of research and management 2 Working paper / Universität Paderborn, Fakultät für Wirtschaftswissenschaften 2 Applied Marketing Science /Angewandte Marketingforschung 1 Australasian marketing journal 1 Electronic Markets 1 Gabler Edition Wissenschaft / Applied Marketing Science/ Angewandte Marketingforschung 1 Handbook of partial least squares : concepts, methods and applications 1 Handbuch Kundenbindungsmanagement 1 Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM 1 Journal of marketing 1 SpringerLink / Bücher 1
more ... less ...
Source
All
ECONIS (ZBW) 22 OLC EcoSci 5 EconStor 2 USB Cologne (EcoSocSci) 2 Other ZBW resources 2
Showing 1 - 10 of 33
Cover Image
Online reviews generated through product testing: can more favorable reviews be enticed with free products?
Garnefeld, Ina; Krah, Tabea; Böhm, Eva; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 703-722
Online reviews have profound impacts on firm success in terms of sales volume and how much customers are willing to pay, yet firms remain highly dependent on customers' voluntary contributions. A popular way to increase the number of online reviews is to use product testing programs, which offer...
Persistent link: https://www.econbiz.de/10014501650
Saved in:
Cover Image
Online reviews generated through product testing : can more favorable reviews be enticed with free products?
Garnefeld, Ina; Krah, Tabea; Böhm, Eva; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 703-722
Persistent link: https://www.econbiz.de/10012587389
Saved in:
Cover Image
May we buy your love? psychological effects of incentives on writing likelihood and valence of online product reviews
Garnefeld, Ina; Helm, Sabrina; Grötschel, Ann-Kathrin - In: Electronic Markets 30 (2020) 4, pp. 805-820
Acknowledging the impact on their sales, companies strive to increase the number of positive online reviews of their products. A recently popular practice for stimulating online reviews is offering monetary rewards to customers in return for writing an online review. However, it is unclear...
Persistent link: https://www.econbiz.de/10014503624
Saved in:
Cover Image
May we buy your love? : psychological effects of incentives on writing likelihood and valence of online product reviews
Garnefeld, Ina; Helm, Sabrina; Grötschel, Ann-Kathrin - 2020
Persistent link: https://www.econbiz.de/10012419599
Saved in:
Cover Image
Belohnungen für Online Reviews : unterschiedliche Effekte auf die Abgabewahrscheinlichkeit und die Valenz
Grötschel, Ann-Kathrin - 2019
Persistent link: https://www.econbiz.de/10012051524
Saved in:
Cover Image
Exploring the link between payment schemes and customer fraud : a mental accounting perspective
Garnefeld, Ina; Eggert, Andreas; Husemann-Kopetzky, Markus - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 595-616
Persistent link: https://www.econbiz.de/10012107250
Saved in:
Cover Image
Weiterempfehlungen mit Service-Recovery : ein Vergleich zwischen Sender und Empfänger
Wies, Jana - 2018
Persistent link: https://www.econbiz.de/10011848703
Saved in:
Cover Image
I thought it was over, but now it is back : customer reactions to ex post time extensions of sales promotions
Garnefeld, Ina; Böhm, Eva; Klimke, Lena; Oestreicher, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1133-1147
Persistent link: https://www.econbiz.de/10011951650
Saved in:
Cover Image
Wirkungen zeitlicher Verlängerungen von Verkaufsförderungen
Bruns, Andrea - 2016
Persistent link: https://www.econbiz.de/10011495216
Saved in:
Cover Image
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas; Steinhoff, Lena; Garnefeld, Ina - In: Journal of service research : JSR 18 (2015) 2, pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
Saved in:
  • 1
  • 2
  • 3
  • 4
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...