Coopetition can occur when two (or more) firms, during and/or after their competitive actions and reactions, decide to pursue a common goal by cooperating in other activities or, vice versa, when two (or more) firms, during and/or after cooperative relationships, compete against each other in...

Purpose: The purpose of this study is to focus on a growing strategic approach in global industries: the coopetition. Cooperation among competitors, namely, coopetition, is a strategic guideline in many global industries affected by technological innovation. This study discussed the effect of...

Copertina -- Occhiello -- Indice -- Curricula -- Prefazione -- Introduzione -- I. Il ruolo delle risorse del territorio come fattore di competitività e attrattività dei "turisti culturali" -- II. Domanda turistica e identità territoriale del Sud-Est siciliano -- III. Le preferenze della...

The paper analyses the role of the relationship between brand quality, brand identification, and emotional attachment in contributing to brand loyalty. Specifically, we are interested in understanding how young consumer’s emotional responses to brand quality perceptions impact brand loyalty,...