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  • Search: person:"Garrido‐Moreno, Aurora"
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Year of publication
Subject
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Social Web 5 Social web 5 Knowledge management 4 Beziehungsmarketing 3 Corporate Entrepreneurship 3 Innovation 3 Innovation management 3 Innovationsmanagement 3 Intrapreneurship 3 Relationship marketing 3 Social Media 3 Spain 3 Coronavirus 2 Crisis management 2 Customer relationship management 2 Familienunternehmen 2 Family business 2 Family management 2 Firm performance 2 Hotel industry 2 Hotellerie 2 Krisenmanagement 2 Organizational Performance 2 Social media usage 2 Social network 2 Soziales Netzwerk 2 Spanien 2 Structural equation modelling 2 Technischer Fortschritt 2 Technological Assets 2 Technological change 2 Unternehmenserfolg 2 Wissensmanagement 2 Betriebliche Wertschöpfung 1 COVID-19 1 CRM success 1 CRM technology infrastructure 1 Complexity theory 1 Connections 1 Coping strategy 1
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Online availability
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Undetermined 12 Free 2
Type of publication
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Article 17
Type of publication (narrower categories)
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Article in journal 12 Aufsatz in Zeitschrift 12 research-article 2 Article 1
Language
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English 16 Spanish 1
Author
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Garrido-Moreno, Aurora 13 Lockett, Nigel 5 García-Morales, Víctor J. 4 Martín-Rojas, Rodrigo 4 García Morales, Víctor J. 3 Garrido Moreno, Aurora 3 Diéguez-Soto, Julio 2 Garcia-Morales, Victor 2 García-Morales, Víctor 2 González Álvarez, Nuria 2 King, Stephen 2 Manzaneque, Monserrat 2 Martín Rojas, Rodrigo 2 Padilla-Meléndez, Antonio 2 García-Morales, Victor J. 1 Garrido‐Moreno, Aurora 1 Mary Rose, Professor 1 Padilla‐Meléndez, Antonio 1 Salmador-Sánchez, Maria Paz 1 Vesna Bosilj Vukšić and Professor Mirjana Pejić Bach, Professor 1
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Published in...
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International journal of entrepreneurial behaviour & research 2 International journal of hospitality management 2 Journal of business research : JBR 2 Baltic Journal of Management 1 Baltic journal of management 1 Información comercial española : ICE : revista de economía 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 Innovation: organization & management : IOM 1 International Journal of Entrepreneurial Behavior & Research 1 Journal of Service Management 1 Journal of family business strategy 1 Technological forecasting & social change : an international journal 1 The International Journal of Management Science and Information Technology (IJMSIT) 1 The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology 1
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Source
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ECONIS (ZBW) 12 Other ZBW resources 3 EconStor 1 OLC EcoSci 1
Showing 1 - 10 of 17
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Social media use, corporate entrepreneurship and organizational resilience : a recipe for SMEs success in a post-Covid scenario
Martín-Rojas, Rodrigo; Garrido-Moreno, Aurora; … - In: Technological forecasting & social change : an … 190 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10014441397
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Going beyond the curve : strategic measures to recover hotel activity in times of COVID-19
Garrido-Moreno, Aurora; García-Morales, Víctor J.; … - In: International journal of hospitality management 96 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012585714
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Social media use and the challenge of complexity : evidence from the technology sector
Martín-Rojas, Rodrigo; García-Morales, Victor J.; … - In: Journal of business research : JBR 129 (2021), pp. 621-640
Persistent link: https://www.econbiz.de/10012509716
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Fostering Corporate Entrepreneurship with the use of social media tools
Martín-Rojas, Rodrigo; Garrido-Moreno, Aurora; … - In: Journal of business research : JBR 112 (2020), pp. 396-412
Persistent link: https://www.econbiz.de/10012230617
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Social Media use and value creation in the digital landscape : a dynamic-capabilities perspective
Garrido-Moreno, Aurora; García-Morales, Víctor; King, … - In: Journal of Service Management 31 (2020) 3, pp. 313-343
Purpose: Although Social Media use has become all-pervasive, previous research has failed to explain how to use Social Media tools strategically to create business value in today's increasingly digital landscapes. Adopting a dynamic capabilities perspective, this paper empirically examines the...
Persistent link: https://www.econbiz.de/10012278728
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Technological innovation inputs, outputs and family management : evidence from Spanish manufacturing firms
Manzaneque, Monserrat; Diéguez-Soto, Julio; … - In: Innovation: organization & management : IOM 20 (2018) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10011976623
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Unravelling the link between process innovation inputs and outputs : the moderating role of family management
Diéguez-Soto, Julio; Garrido-Moreno, Aurora; … - In: Journal of family business strategy 9 (2018) 2, pp. 114-127
Persistent link: https://www.econbiz.de/10011912437
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The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora; García-Morales, Víctor J.; … - In: International journal of hospitality management 75 (2018), pp. 94-104
Persistent link: https://www.econbiz.de/10011944968
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Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
Garrido-Moreno, Aurora; Lockett, Nigel; Garcia-Morales, … - In: Baltic Journal of Management 10 (2015) 4, pp. 393-412
Purpose – The purpose of this paper is to propose a research model exploring the link between knowledge management processes and customer relationship management (CRM) performance. It seeks to answer two research questions: What are the effective drivers of knowledge management processes in...
Persistent link: https://www.econbiz.de/10014685936
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Cover Image
Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
Garrido-Moreno, Aurora; Lockett, Nigel; Garcia-Morales, … - In: Baltic journal of management 10 (2015) 4, pp. 393-412
Persistent link: https://www.econbiz.de/10011496953
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