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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Ghose, Anindya
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Ipeirotis, Panagiotis G.
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Li, Beibei
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Yang, Sha
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Information systems research : ISR
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Working Papers / NET Institute
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NET Institute Working Paper
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NYU Stern School of Business
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Marketing Science
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Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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MIS Quarterly, 38(4), p. 955-976
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
2
Designing ranking systems for hotels on travel search engines by mining user-generated and crowdsourced content
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 493-520
Persistent link: https://www.econbiz.de/10009562944
Saved in:
3
Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 493-521
Persistent link: https://www.econbiz.de/10009977614
Saved in:
4
Analyzing the relationship between organic and sponsored search advertising : positive, negative, or zero interdependence?
Yang, Sha
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 602-623
Persistent link: https://www.econbiz.de/10008652635
Saved in:
5
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
Yang, Sha
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 602-624
Persistent link: https://www.econbiz.de/10008446080
Saved in:
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