Jacobs, Laurence; Keown, Charles; Worthley, Reginald; … - In: International Marketing Review 8 (1991) 3
The Lüscher colour test is used to compare colour associations in China, South Korea, Japan and the United States. Respondents were asked which colour they associate with words such as expensive, happy, love and dependable. They were also asked to relate the colours to countries, such as Italy...