Alawamleh, Mohammad; Giacaman, Saro - In: International Journal of Organizational Analysis 29 (2020) 4, pp. 891-919
Purpose: This paper aims to investigate the relationship between customer social responsibility (CSR) and consumer purchasing behaviour (CPB) in terms of consumer awareness of CSR and consumer trust. Design/methodology/approach: A survey was developed and distributed to a sample of 150...
