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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica
;
Peter, Paula C.
;
Gibbert, Michael
- In:
Journal of business research : JBR
91
(
2018
),
pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
Saved in:
2
A dual-process model of brand extension : taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation
Estes, Zachary
;
Gibbert, Michael
;
Guest, Duncan
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 86-101
Persistent link: https://www.econbiz.de/10009548897
Saved in:
3
How successful would a phone-pillow be : using dual process theory to predict the success of hybrids involving dissimilar products
Gibbert, Michael
;
Mazursky, David
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 652-660
Persistent link: https://www.econbiz.de/10003936191
Saved in:
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