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Bayesian analysis 1 extended model of behavior 1 motivating conditions 1
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Allenby, Greg 1 Eagle, Thomas 1 Fennell, Geraldine 1 Gilbride, Tim 1 Horsky, Dan 1 Huber, Joel 1 Johnson, Rich 1 Kim, Jaehwan 1 Lenk, Peter 1 Ofek, Elie 1 Orme, Bryan 1 Otter, Thomas 1 Walker, Joan 1
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Adjusting Choice Models to Better Predict Market Behavior
Allenby, Greg; Fennell, Geraldine; Huber, Joel; Eagle, … - In: Marketing Letters 16 (2005) 3, pp. 197-208
The emergence of Bayesian methodology has facilitated respondent-level conjoint models, and deriving utilities from choice experiments has become very popular among those modeling product line decisions or new product introductions. This review begins with a paradox of why experimental choices...
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