Glassberg, Iris; Brender Ilan, Yael; Zwilling, Moti - In: Journal of innovation & knowledge : JIK 10 (2025) 5, pp. 1-13
This study examines the factors that influence user trust in AI-powered digital agents within organizational contexts. Employing an integrated framework that combines the Expectation Confirmation Model and the Technology Acceptance Model, we investigated how user expectations, attitudes toward...