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~person:"Brucks, Merrie"
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Brucks, Merrie
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Children's use of cognitive defenses against television advertising : a cognitive response approach
Brucks, Merrie
- In:
Journal of consumer research : JCR ; an …
14
(
1988
)
4
,
pp. 471-482
Persistent link: https://www.econbiz.de/10001098539
Saved in:
2
Children's Use of Cognitive Defenses against Television Advertising: A Cognitive Response Approach.
Brucks, Merrie
;
Armstrong, Gary M
;
Goldberg, Marvin E
- In:
Journal of Consumer Research
14
(
1988
)
4
,
pp. 471-82
Persistent link: https://www.econbiz.de/10005785476
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