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~subject:"Radio advertising"
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Radio advertising
Jugendliche
6
USA
6
United States
6
Youth
6
Consumer behaviour
4
Konsumentenverhalten
4
Rauchen
3
Smoking
3
Children
2
Decision
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Entscheidung
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Ernährung
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Ernährungspolitik
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Food
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Hörfunkwerbung
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Kinder
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Lebensmittel
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Marketing
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Marktforschung
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Nutrition
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Nutrition policy
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Tabakindustrie
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Tobacco industry
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Advertising
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Aging population
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Alcohol consumption
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Alkoholkonsum
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Alternde Bevölkerung
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Atlanta <Ga., 1995>
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Bibliometrics
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Bibliometrie
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Elderly people
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Fernsehen
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Gesetzliche Krankenversicherung
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Gesundheitskosten
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Kaffeeverbrauch
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English
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Goldberg, Marvin E.
2
Armstrong, Gary
1
Brucks, Merrie
1
Gorn, Gerald J.
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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ECONIS (ZBW)
2
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1
Children's use of cognitive defenses against television advertising : a cognitive response approach
Brucks, Merrie
- In:
Journal of consumer research : JCR ; an …
14
(
1988
)
4
,
pp. 471-482
Persistent link: https://www.econbiz.de/10001098539
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2
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
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