Prabhaker, Paul R.; Goldhar, Joel D.; Lei, David - In: Journal of Business & Industrial Marketing 10 (1995) 2, pp. 48-58
Recent advances in product design and manufacturing technologies allow for high levels of product variety at low cost, leading to economies of scope. Economies of scope allow for multiple product operations without the cost penalty of traditional economy‐of‐scale‐based technology. Examines...