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~isPartOf:"Strategic marketing in tourism services"
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Tsiotsou, Rodoula H.
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Strategic marketing in tourism services
Journal of Product & Brand Management
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Journal of Business Research
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Journal of retailing and consumer services
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Journal of Fashion Marketing and Management: An International Journal
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Journal of Research in Interactive Marketing
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European journal of marketing : EJM
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International Journal of Wine Marketing
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Tourism management : research, policies, practice
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Contemporary research in e-marketing ; 1
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E-Services : opportunities and threats
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Handbook of Developments in Consumer Behaviour
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Introduction to experiential marketing
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 207-214)
.
2012
Persistent link: https://www.econbiz.de/10009581741
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2
Implementing relationship marketing in hospitality and tourism management
Goldsmith, Ronald E.
;
Tsiotsou, Rodoula H.
- In:
Strategic marketing in tourism services
,
(pp. 139-146)
.
2012
Persistent link: https://www.econbiz.de/10009581755
Saved in:
3
Target marketing and its application to tourism
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Strategic marketing in tourism services
,
(pp. 3-15)
.
2012
Persistent link: https://www.econbiz.de/10009581868
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