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Consumer behaviour
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Goldsmith, Ronald E.
5
Andrews MacLelland, Melinda
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Flynn, Leisa Reinecke
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Goldsmith, Elizabeth B.
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Lafferty, Barbara A.
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McMahon, Dave
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Psychology of branding
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International journal of consumer studies
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ECONIS (ZBW)
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1
Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda
;
Goldsmith, Ronald E.
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
Saved in:
2
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
3
You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Psychology of branding
,
(pp. 55-74)
.
2013
Persistent link: https://www.econbiz.de/10009775620
Saved in:
4
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
Saved in:
5
Consumer attitudes and loyalty towards private brands
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Goldsmith, …
- In:
International journal of consumer studies
34
(
2010
)
3
,
pp. 339-348
Persistent link: https://www.econbiz.de/10003977562
Saved in:
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