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Goldsmith, Ronald E.
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Hill, Ronald Paul
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Branding and sustainable competitive advantage : building virtual presence
1
Journal of the Academy of Marketing Science
1
Psychology of branding
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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1
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
2
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
Saved in:
3
The effects of scarcity on consumer decision journeys
Hamilton, Rebecca W.
;
Thompson, Debora
;
Bone, Sterling
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 532-550
Persistent link: https://www.econbiz.de/10012107230
Saved in:
4
Entrepreneurship and adaption-innovation theory
Goldsmith, Ronald E.
- In:
Technovation : the international journal of …
11
(
1991
)
6
,
pp. 373-382
Persistent link: https://www.econbiz.de/10001115243
Saved in:
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