Purpose – The purpose of this paper is to identify shopping centre attractiveness dimensions from the point of view of the Mexican shopper and then segment shoppers according to these perceptions of attractiveness. Design/methodology/approach – Data were collected through a survey of 1,500...

The main objective of this study is to understand the relationships among a set of dimensions proposed in the customer-based brand equity model (cbbe): knowledge, attitudinal and brand relationship and brand preference under different involvement purchase process. Specifically, the main purpose...

The main objective of this study is to understand the relationships among a set of dimensions proposed in the customer-based brand equity model (cbbe): knowledge, attitudinal and brand relationship and brand preference under different involvement purchase process. Specifically, the main purpose...