Gorn, Gerald J.; Jiang, Yuwei; Johar, Gita Venkataramani - In: Journal of Consumer Research 35 (2008) 1, pp. 36-49
We investigate the effects of babyfaceness on the trustworthiness and judgments of a company's chief executive officer in a public relations crisis. Experiment 1 demonstrates boundary conditions for the babyfaceness-honesty trait inference and its influence on company evaluations. Experiment 2...