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Journal of marketing
Journal of Consumer Research
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Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009270912
Saved in:
2
Facilitating and Rewarding Creativity During New Product Development
Burroughs, James E
;
Dahl, Darren W
;
Page Moreau, C
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 53-68
Persistent link: https://www.econbiz.de/10009175037
Saved in:
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