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  • Search: person:"Gosline, Renée Richardson"
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Year of publication
Subject
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Internet marketing 2 Online-Marketing 2 Social Web 2 Social web 2 Brand management 1 Consumer behaviour 1 Konsumentenverhalten 1 Markenführung 1 Marketing management 1 Marketingmanagement 1 Mobile Anwendung 1 Mobile application 1
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Online availability
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Undetermined 1
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Aufsatz im Buch 1 Book section 1
Language
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English 4
Author
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Gosline, Renée Richardson 4 Banker, Sachin 1 Chakraborty, Arnab D. 1 Connolly, Patrick 1 Daugherty, Paul R. 1 Lee, Jeffrey 1 Lee, Jeffrey K. 1 Li, Haiwen 1 Roussiere, Philippe 1 Urban, Glen L. 1 Zhang, Yunhao 1
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Published in...
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MIT sloan management review 2 Journal of Consumer Psychology 1 Strong brands, strong relationships 1
Source
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ECONIS (ZBW) 3 Other ZBW resources 1
Showing 1 - 4 of 4
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Nudge users to catch generative AI errors : using generative AI
Gosline, Renée Richardson; Zhang, Yunhao; Li, Haiwen; … - In: MIT sloan management review 65 (2024) 4, pp. 22-24
Persistent link: https://www.econbiz.de/10015075198
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Reversing the Placebo : Performance‐Branded Experiences Can Undermine Consumer Performance
Banker, Sachin; Gosline, Renée Richardson; Lee, Jeffrey K. - In: Journal of Consumer Psychology 30 (2019) 1, pp. 140-148
Persistent link: https://www.econbiz.de/10012083060
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The power of consumer stories in digital marketing
Gosline, Renée Richardson; Lee, Jeffrey; Urban, Glen L. - In: MIT sloan management review 58 (2017) 4, pp. 10-13
Persistent link: https://www.econbiz.de/10011709641
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From stranger to friend : shaping consumer-brand relationships with social media
Gosline, Renée Richardson - In: Strong brands, strong relationships, (pp. 161-171). 2015
Persistent link: https://www.econbiz.de/10011313574
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