In the developed countries, especially in the European Union, demand for seafoodproducts has increased very quickly (faster than that of meat products). This growthmay be explained by the recurring problems of animal health impacts on otherproducts (bovine spongiform encephalopathy (BSE), avian...

In the developed countries, especially in the European Union, demand for seafood products has increased very quickly (faster than that of meat products). This growth may be explained by the recurring problems of animal health impacts on other products (bovine spongiform encephalopathy (BSE),...

Le marketing stratégique et opérationnel des enseignes de la grande distribution en matière de produits de la mer est analysé en relation avec leurs stratégies d'approvisionnement. Les évolutions structurelles et stratégiques des enseignes sont présentées en faisant apparaître les...