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Harvard business review : HBR
Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Journal of Consumer Research
9
Marketing research : a magazine of management and applications
8
Legends in marketing
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
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Interfaces : the INFORMS journal on the practice of operations research
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New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
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