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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Green, Paul E.
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DeSarbo, Wayne S.
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Krieger, Abba M.
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Lenk, Peter J.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Journal of Consumer Research
9
Marketing research : a magazine of management and applications
8
Legends in marketing
7
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing Science
5
European Journal of Operational Research
4
Business Horizons
3
Business horizons
3
European journal of operational research : EJOR
3
Journal of marketing
3
Journal of the Market Research Society : JMRS
3
Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing models : quantitative and behavioral
3
The journal of business : B
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Applications of the sciences in marketing management
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Decision sciences : DS
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International series in quantitative marketing
2
Journal of Business Research
2
Journal of advertising research
2
New-product forecasting : models and applications
2
The Journal of Business
2
Advertising management
1
Biometrics
1
Computational Statistics & Data Analysis
1
Corporate strategy and product innovation
1
Decision Sciences
1
Editor's series in marketing
1
Editorʹs Series in Marketing
1
Entscheidungshilfen im Marketing
1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Harvard business review : HBR
1
Insights into consumer behavior
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
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Journal of Advertising Research
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Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Lenk, Peter J.
;
DeSarbo, Wayne S.
;
Green, Paul E.
; …
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10006933417
Saved in:
2
Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential
Green, Paul E.
;
Krieger, Abba M.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. 253-270
Persistent link: https://www.econbiz.de/10006936065
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