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~person:"Shipley, David D."
~person:"Mueller, Rene Dentiste"
~subject:"Internationale Marktsegmentierung"
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Internationale Marktsegmentierung
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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The behavioural homogeneity evaluation framework : multi-level evaluations of consumer involvement in international segmentation
Broderick, Amanda J.
;
Greenley, Gordon E.
;
Mueller, …
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
5
,
pp. 746-763
Persistent link: https://www.econbiz.de/10003531147
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