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~subject:"Dienstleistungsmarketing"
~subject:"Großbritannien"
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Dienstleistungsmarketing
Großbritannien
Marketing management
9
Marketingmanagement
9
Business and Administrative studies
7
United Kingdom
7
Strategisches Management
5
Strategic management
4
Firm performance
3
Marketing
3
Unternehmenserfolg
3
Einzelhandel
2
Industrie
2
Manufacturing industries
2
Retail trade
2
Tourism marketing
2
Tourismusmarketing
2
Absatz
1
Betriebsführung
1
Betriebsplanung
1
Beziehungsmarketing
1
Cognition
1
Competence
1
Competitive strategy
1
Corporate planning
1
Einzelhandelsstandort
1
Erfolgsfaktor
1
Flexibility
1
Flexibilität
1
Führungskräfte
1
HR marketing
1
International market segmentation
1
International marketing
1
Internationale Marktsegmentierung
1
Internationales Marketing
1
KMU
1
Kognition
1
Kompetenz
1
Managers
1
Market entry
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English
7
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Greenley, Gordon E.
7
Lings, Ian N.
2
Combe, Ian A.
1
Leeflang, Peter
1
Matcham, Alan S.
1
Rudd, John M.
1
Shipley, David D.
1
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European journal of marketing : EJM
3
Journal of management studies : JMS
1
Journal of service management
1
Journal of strategic marketing
1
The service industries journal
1
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ECONIS (ZBW)
7
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1
Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.
;
Rudd, John M.
;
Leeflang, Peter
; …
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
Saved in:
2
Internal market orientation and market-oriented behaviours
Lings, Ian N.
;
Greenley, Gordon E.
- In:
Journal of service management
21
(
2010
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10003993792
Saved in:
3
The impact of internal and external market orientations on firm performances
Lings, Ian N.
;
Greenley, Gordon E.
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10003827269
Saved in:
4
An empirical overview of marketing by retailing organisations
Greenley, Gordon E.
- In:
The service industries journal
8
(
1988
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10001050881
Saved in:
5
An application of a diagnostic framework for strategy
Greenley, Gordon E.
- In:
Journal of management studies : JMS
24
(
1987
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10001071614
Saved in:
6
Problems in marketing services : the case of incoming tourism
Greenley, Gordon E.
- In:
European journal of marketing : EJM
17
(
1983
)
6
,
pp. 57-64
Persistent link: https://www.econbiz.de/10001037585
Saved in:
7
An overview of marketing planning in UK manufacturing companies
Greenley, Gordon E.
- In:
European journal of marketing : EJM
16
(
1982
)
7
,
pp. 3-15
Persistent link: https://www.econbiz.de/10001071486
Saved in:
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