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1992
New product development
23
Produktentwicklung
23
Innovation
19
Innovation management
15
Innovationsmanagement
14
B-to-B-Marketing
7
Business-to-business marketing
7
USA
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United States
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Beziehungsmarketing
6
Bibliometrics
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Bibliometrie
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Relationship marketing
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Lieferantenmanagement
5
Supplier relationship management
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Open innovation
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Product design
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Customer value
3
Enterprise
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Erfolgsfaktor
3
Industrie
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Open Innovation
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Produktgestaltung
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Success factor
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Unternehmen
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B2B
2
Betriebliche Portfoliostrategie
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Creativity technique
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Customer integration
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Customer satisfaction
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Dauer
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E-commerce
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Electronic Commerce
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Griffin, Abbie.
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Hauser, John R.
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
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The marketing and R & D interface
Griffin, Abbie.
;
Hauser, John R.
-
Sloan School of Management, Massachusetts Institute of …
-
1991
Persistent link: https://www.econbiz.de/10005035500
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