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  • Search: person:"Gulyaz, Erdogan"
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Year of publication
Subject
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Betriebliche Wertschöpfung 1 Beziehungsmarketing 1 Customer value 1 Kundenwert 1 Lean 1 Lean Management 1 Lean Production 1 Lean management 1 Lean production 1 Marketing theory 1 Marketingtheorie 1 Relationship marketing 1 Service-Dominant Logic 1 Service-dominant logic 1 Value creation 1 customer value 1 design science research 1 service-dominant logic 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Solaimani, Sam 2 Venugopal, Venu 2 Gulyaz, Erdogan 1 Gülyaz, Erdoğan 1 Sobek II, Durward K. 1 Veen, Jack A. van der 1 Veen, Jack van der 1
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Published in...
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Cogent business & management 1 The TQM Journal 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
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Towards a holistic view of customer value creation in Lean : a design science approach
Gülyaz, Erdoğan; Veen, Jack A. van der; Venugopal, Venu; … - In: Cogent business & management 6 (2019), pp. 1-30
While “identifying customer value” is the first principle of Lean thinking, the concept of customer value has largely remained unchanged in the Lean discourse - quality, cost and delivery. This research examines the problem of working from such an internal process point of view in today’s...
Persistent link: https://www.econbiz.de/10012113906
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On the application of Lean principles and practices to innovation management
Solaimani, Sam; Veen, Jack van der; Sobek II, Durward K.; … - In: The TQM Journal 31 (2019) 6, pp. 1064-1092
Purpose: Increasingly, a firm’s innovation capability has become one of the key frontiers of competitive advantage. The Lean philosophy has a well-proven reputation for its focus on process efficiency and effectiveness, and therefore, is often applied in various areas of innovation. Such wide...
Persistent link: https://www.econbiz.de/10012188595
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