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  • Search: person:"Guo, Zhiwei"
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Year of publication
Subject
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Bewertung 1 Beziehungsmarketing 1 Brand 1 Brand followers 1 Brand image 1 Brand management 1 Consumer behaviour 1 Corporate culture 1 Evaluation 1 Influencer 1 Internet marketing 1 Inverted U-Shaped relationship 1 Konsumentenverhalten 1 Markenartikel 1 Markenführung 1 Markenimage 1 Online-Marketing 1 Project evaluation 1 Project management 1 Projektbewertung 1 Projektmanagement 1 Relationship marketing 1 Social Web 1 Social web 1 Unternehmenskultur 1 User engagement behavior 1 User repost behavior 1 Virtual influencers 1 enterprise culture 1 evaluation model 1 project culture 1
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Online availability
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Free 2 Undetermined 1
Type of publication
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Article 2 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 3
Author
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Guo, Zhiwei 2 Guo, Can 1 Jin, Maozhu 1 Li, Xiangwei 1 Liu, Xinyu 1 Lu, Changwei 1 Lu, Xi Xi 1 Ren, Xiaohui 1 Sun, Heyang 1 Wang, Jun 1 Yang, Hongtao 1 Yang, Wang 1 Yu, Ruihong 1 Zeng, Yucheng 1 Zhang, Zhiwei 1 Zhuang, Shuai 1
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Published in...
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Journal of industrial engineering and management : JIEM 1 Journal of retailing and consumer services 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
Cover Image
Fluxes in Co2 and Ch4 and Influencing Factors at the Sediment-Water Interface in a Eutrophic Saline Lake
Li, Xiangwei; Yu, Ruihong; Wang, Jun; Sun, Heyang; Lu, … - 2023
Although saline aquatic ecosystems are important emitters of greenhouse gases (GHGs), dynamic changes in GHGs at the sediment-water interface remain unclear. This study conducted four sampling campaigns in Daihai Lake, a eutrophic saline lake in a semi-arid region of northern China. The aim of...
Persistent link: https://www.econbiz.de/10014260370
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Cover Image
A new social media programme for brands? : a study of the relationship between virtual influencers and brand followers
Guo, Zhiwei; Yang, Hongtao; Yang, Wang - In: Journal of retailing and consumer services 84 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015441731
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Cover Image
Research on evaluation of enterprise project culture based on Denison model
Zeng, Yucheng; Jin, Maozhu; Guo, Can; Zhang, Zhiwei - In: Journal of industrial engineering and management : JIEM 8 (2015) 3, pp. 909-927
Purpose: The purpose of this paper is to build enterprise project culture evaluation model and search for the best evaluation method for Chinese enterprise project culture on the basis of studying and drawing lessons from enterprise culture evaluation theory and method at home and abroad....
Persistent link: https://www.econbiz.de/10011914680
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