‘Consumer ethnocentrism’ is defined as consumers’ beliefs about the appropriateness or morality of purchasing domestic and foreign-made products. As a consequence of the influx of foodstuffs of dubious origin into Hungary and the increasing number of food scandals, demand for...

In our more and more globalised world, as a consequence of the cessation of commercial obstacles, the consumers are able to find more varied products coming from different countries, and this is exactly the case in the food market as well. Together with this, following the development of...