Search Results - person:"Hafizah Omar Zaki"

Crafting a sustainable green image marketing strategies for emerging palm oil brands

Hafizah Omar Zaki; Nurul Atasha Jamaludin; Yeap Peik Foong - In: The palm oil export market : trends, challenges, and …, (pp. 193-205). 2025

Persistent link: https://www.econbiz.de/10015374082

From the ground up sustainable palm oil and entrepreneurial opportunities

Nurul Atasha Jamaludin; Hafizah Omar Zaki; Yeap Peik Foong - In: The palm oil export market : trends, challenges, and …, (pp. 206-218). 2025

Persistent link: https://www.econbiz.de/10015374084

Talk to engage : the influence of smartphone voice assistants on consumers' brand engagement

Hafizah Omar Zaki; Nor Asiah Omar; Sharizal Hashim; … - In: Journal of global scholars of marketing science : … 34 (2024) 4, pp. 584-608

Persistent link: https://www.econbiz.de/10015073560

Impact of aging on consumer behavior : a review and research agenda

Zheng, Zhangwei; Hafizuddin-Syah Bangaan Abdullah; … - 2024

Persistent link: https://www.econbiz.de/10015107986

Determining factors related to artificial intelligence (AI) adoption among Malaysia's small and medium-sized businesses

Suddin Lada; Chekima, Brahim; Abdul Karim, Mohd Rahimie; … - In: Journal of open innovation : technology, market, and … 9 (2023) 4, pp. 1-10

The purpose of the study is to examine the relationship between Competitive Pressure (CP), Top Management Commitment (TMC), Employee Adaptability (EA), External Support (ES), Organization Readiness (OR) and Artificial Intelligence Adoption (AIA) among SMES operating in Sabah, Malaysia. By...

Persistent link: https://www.econbiz.de/10014506580

Robotic process automation : bibliometric reflection and future opportunities

Fernandez, Dahlia; Omkar Dastane; Zaki, Hafizah Omar; … - In: European journal of innovation management 27 (2024) 2, pp. 692-712

Persistent link: https://www.econbiz.de/10014501084

Virtual reality in digital marketing : research agenda based on bibliometric reflection

Zaki, Hafizah Omar; Fernandez, Dahlia; Omkar Dastane; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 505-524

Persistent link: https://www.econbiz.de/10014313040