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  • Search: person:"Hailat, Khaled"
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Year of publication
Subject
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Consumer behaviour 2 Konsumentenverhalten 2 Brand Advocacy 1 Brand Equity 1 Brand Heritage 1 Brand image 1 Brand management 1 Data protection 1 Datenschutz 1 Markenführung 1 Markenimage 1 Neuromarketing 1 Neuroscience 1 Neurowissenschaften 1 Privacy Risk 1 Social Commerce 1 Social Web 1 Social web 1 brain activity 1 consumer behaviour 1 neuroscience 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Al Smadi, Sami 2 Al-Amad, Amjad H. 1 Al-Haddad, Hadeel B. 1 Galib, Mohammad Hasan 1 Hailat, Khaled 1 Hailat, Khaled Qassem 1 Herzallah, Fadi A. T. 1
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Published in...
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Journal of electronic commerce in organizations : JECO 1 Journal of information & knowledge management : JIKM 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
The effect of brand heritage on social commerce site privacy risk, brand equity, and brand advocacy
Al-Haddad, Hadeel B.; Al-Amad, Amjad H.; Al Smadi, Sami; … - In: Journal of electronic commerce in organizations : JECO 22 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10015433598
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Cover Image
Neuromarketing and improved understanding of consumer behaviour through brain-based neuro activity
Al Smadi, Sami; Hailat, Khaled - In: Journal of information & knowledge management : JIKM 20 (2021) 2, pp. 2150020-1-2150020-9
Persistent link: https://www.econbiz.de/10012643373
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