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Search: person:"Haley, Eric"
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Advertising
19
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18
Advertising effects
14
Werbewirkung
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Consumer behaviour
10
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10
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English
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Haley, Eric
34
Haley, Eric John
18
Lee, Yoon-Joo
9
HALEY, ERIC
6
Kim, Sora
5
Chen, Huan
4
Chung, Wonjun
4
Lee, Taejun
4
Lee, Yoon-joo
3
Milfeld, Tyler
3
YUN, TAI WOONG
3
Yun, Tai Woong
3
Avery, Elizabeth Johnson
2
Childers, Courntey Carpenter
2
Deterding, Audrey
2
Koo, Gi-Yong
2
LEE, TAEJUN (DAVID)
2
Lee, Taejun (David)
2
Mark, Aimee Y.
2
McMillan, Sally J.
2
Morrison, Margaret
2
Morrison, Margaret A.
2
Pittman, Matthew
2
Taylor, Ronald E.
2
Yang, Kiseol
2
Yun, TaiWoong
2
(David) Lee, Taejun
1
AVERY, ELIZABETH J.
1
Ahn, Ho-Young Anthony
1
CHILDERS, COURTNEY CARPENTER
1
CHUNG, WONJUN
1
Christy, Timothy
1
Christy, Timothy P.
1
Cunningham, Anne
1
Flint, Daniel J.
1
Grubbs Hoy, Mariea
1
HO-YOUNG (ANTHONY) AHN
1
Ham, Chang-Dae
1
JAHNS, LISA
1
Jahns, Lisa
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Journal of current issues and research in advertising
8
Journal of current issues and research in advertising : JCIRA
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of consumer affairs : official publication of the American Council on Consumer Interests
7
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Advertising in new formats and media : current research and implications for marketers
2
Journal of Consumer Affairs
2
Journal of advertising
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
The journal of services marketing
2
Advertising theory
1
Health marketing quarterly
1
Journal of Consumer Policy
1
Journal of Services Marketing
1
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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ECONIS (ZBW)
34
OLC EcoSci
20
RePEc
3
Other ZBW resources
1
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58
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1
Exploring anti-Asian racism activism on twitter during the early era of COVID-19 hate crimes : implications for marketers' social purpose communication strategy
Lee, Yoon-Joo
;
Haley, Eric John
;
Shang, Yuanyuan
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 88-111
Persistent link: https://www.econbiz.de/10014514652
Saved in:
2
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
3
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
4
Communicating with college student nondrinkers : using the six-segment message strategy wheel to create advertising messages that resonate
Wolburg, Joyce M.
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
45
(
2024
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10014514645
Saved in:
5
Vertical individualism as a motivating factor in perceiving CSR advertising for East Asian markets : Korea and China
Lee, Yoon-Joo
;
Chen, Huan
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
44
(
2023
)
4
,
pp. 517-541
Persistent link: https://www.econbiz.de/10014444784
Saved in:
6
Brand manager sensemaking : cognitive frames in the digital media environment
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10012821764
Saved in:
7
Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John
;
Pittman, Matthew
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 323-335
Persistent link: https://www.econbiz.de/10013362315
Saved in:
8
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
9
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
10
What do we know about political advertising? : not much! : political persuasion knowledge and advertising skepticism in the United States
Nelson, Michelle R.
;
Ham, Chang-Dae
;
Haley, Eric John
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012695155
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