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~type_genre:"Aufsatz im Buch"
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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International marketing ; Vol. 1
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International marketing ; Vol. 2
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European market entry strategies
Halliburton, Chris
;
Couturier, Jérôme
;
Sola, Davide
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 95-113)
.
2011
Persistent link: https://www.econbiz.de/10008842313
Saved in:
2
The globalisation dispute in marketing
Halliburton, Chris
;
Hünerberg, Reinhard
-
2008
Persistent link: https://www.econbiz.de/10003655246
Saved in:
3
International branding : demand- or supply-driven opportunity?
De Chernatony, Leslie
;
Halliburton, Chris
;
Bernath, Ratna
-
2008
Persistent link: https://www.econbiz.de/10003656219
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