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Gardiner, Stanley C.
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Industrial marketing management : the international journal for industrial and high-tech firms
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ERP and the reengineering of industrial marketing processes - A prescriptive overview for the new-age marketing manager
Gardiner, Stanley C.
;
Hanna, Joe B.
;
Latour, Michael S.
- In:
Industrial marketing management : the international …
31
(
2002
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10006266055
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