Wagner, Ulrik; Hansen, Kristian Rune; Kristensen, Mette Lund - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 1, pp. 43-60
Purpose: Sponsorships targeting an internal audience, e.g. employees, are still under-researched. The purpose of this paper is to investigate how employees perceive and evaluate a sponsorship that is designed with the purpose of improving customer services and explore how the company may...
