Jiao, Yuanyuan; Wu, Yepeng; Hao, Linna - In: Journal of Business & Industrial Marketing 37 (2021) 3, pp. 594-611
Purpose: This study aims to investigate the antecedents of design crowdsourcing decision-making, the impact of design crowdsourcing on new product performance and the moderating effect of network connectivity. Design/methodology/approach: The sample (n = 104) was collected from a leading social...