Search Results - person:"Hastings, Gerard B."

The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes

Grant, Ian C.; Hassan, Louise M.; Hastings, Gerard B.; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 275-285

Persistent link: https://www.econbiz.de/10003832775

The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes

Grant, Ian C.; Hassan, Louise M.; Hastings, Gerard B.; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 275-285

Persistent link: https://www.econbiz.de/10009882277

De-marketing: Putting Kotler and Levy's ideas into practice

Lawther, Steven; Hastings, Gerard B.; Lowry, R. - In: Journal of marketing management : MM 13 (1997) 4, pp. 315-326

Persistent link: https://www.econbiz.de/10006998117

Tobacco advertising and children′s smoking: a review of the evidence

Hastings, Gerard B.; Aitken, Philip P. - In: European Journal of Marketing 29 (1995) 11, pp. 6-17

There has been a long debate about whether there is a link between tobacco advertising and children′s smoking. Reviews the evidence for such a link drawing on a wide range of academic research that has adopted three approaches to the problem: studies of consumer response; studies using...

Persistent link: https://www.econbiz.de/10014723139

Tobacco advertising and children's smoking: A review of the evidence

Hastings, Gerard B.; Aitken, Philip P. - In: European journal of marketing : EJM 29 (1995) 11, pp. 6-17

Persistent link: https://www.econbiz.de/10006102795