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Year of publication
Subject
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Advertising effects 1 Brand image 1 Confidence 1 Consumer behaviour 1 Corporate disclosure 1 Internet marketing 1 Konsumentenverhalten 1 Manipulation 1 Markenimage 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Unternehmenspublizität 1 Vertrauen 1 Werbewirkung 1 disclosure 1 image manipulation 1 persuasion knowledge 1 sponsored content 1 trust 1
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Online availability
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Free 1
Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Evans, Nathaniel 1 Hatfield, Haley R. 1 Kim, Jooyoung 1 Pfeuffer, Alexander 1
Published in...
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International journal of advertising : the review of marketing communications 1
Source
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ECONIS (ZBW) 1
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Illegally beautiful? : the role of trust and persuasion knowledge in online image manipulation disclosure effects
Pfeuffer, Alexander; Hatfield, Haley R.; Evans, Nathaniel; … - In: International journal of advertising : the review of … 44 (2025) 4, pp. 696-717
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