Relying on teams can lead to better performance than relying on individuals but poor integration or team coordination can undermine performance. While extant research focuses on the role a shared team identity has on team performance, this work investigates whether and how having a shared...

Purpose: Situated between the literature on internal branding and user-generated content, this study aims to demonstrate the effect of employee-generated content (EGC) on consumers’ purchase intentions and positive word of mouth (WOM). Design/methodology/approach: The conceptual model was...