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Journal of fashion marketing and management
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ECONIS (ZBW)
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1
Consumer value structures reflected in clothing advertisements
Ko, Sunyoung
;
Norum, Pamela S.
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 451-468
Persistent link: https://www.econbiz.de/10008654367
Saved in:
2
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
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