Hogan, Beth; Oswald, Sharon L.; Henthorne, Tony L.; … - In: Journal of Services Marketing 13 (1999) 2, pp. 100-112
A nation‐wide survey of hospital providers was conducted in an effort to determine the type and level of promotion and advertising agency utilization. The study indicated that a majority of the hospitals surveyed are engaging in some form of advertising activity. Survey results further showed...