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  • Search: person:"Herskovitz, Paul J."
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Year of publication
Subject
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Gift for shoppers 1 Impact on spending 1 Increasing sales 1
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Undetermined 1
Type of publication
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Article 3
Type of publication (narrower categories)
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review-article 1
Language
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Undetermined 2 English 1
Author
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Herskovitz, Paul J. 3 Friedman, Hershey H. 1 Garaventa, Eugene 1 Klein, Esther E. 1 Kleiner, Deborah S. 1 Marcum, James W. 1 Schwarz, Samuel 1 Theis, John 1 Zimmerman, Alan 1
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Published in...
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American Journal of Business 1 National productivity review : the journal of productivity management 1 The American economist : journal of the International Honor Society in Economics 1
Source
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OLC EcoSci 2 Other ZBW resources 1
Showing 1 - 3 of 3
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MANUFACTURING - Reading List-Books and Articles in Brief
Marcum, James W.; Garaventa, Eugene; Herskovitz, Paul J.; … - In: National productivity review : the journal of … 18 (1999) 3, pp. 79-86
Persistent link: https://www.econbiz.de/10006387352
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Should A Lawyer Be Allowed In Small Claims Court? Some Empirical Light
Schwarz, Samuel; Herskovitz, Paul J.; Kleiner, Deborah S. - In: The American economist : journal of the International … 39 (1995) 2, pp. 65-67
Persistent link: https://www.econbiz.de/10007336346
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The Effect of a Gift‐Upon‐Entry on Sales: Reciprocity in a Retailing Context
Friedman, Hershey H.; Herskovitz, Paul J. - In: American Journal of Business 5 (1990) 1, pp. 49-50
The purpose of the present study was to determine whether providing shoppers with a gift upon entering a store would result in an increase in sales. An experiment was conducted in a pharmacy and a total of 200 subjects were used. The results showed that shoppers given a key chain and thanked for...
Persistent link: https://www.econbiz.de/10014668028
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