Search Results - person:"Heuvinck, Nico"

Li, Yi; Heuvinck, Nico; Pandelaere, Mario - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 326-335

Persistent link: https://www.econbiz.de/10013177943

"Make an effort and show me the love!" : effects of indexical and iconic authenticity on perceived brand ethicality

Kerviler, Gwarlann de; Heuvinck, Nico; Gentina, Élodie - In: Journal of business ethics : JBE 179 (2022) 1, pp. 89-110

This article uncovers an important yet overlooked antecedent of brand ethicality that lies beyond the predominant focus on environmental and social actions in the literature: perceived brand authenticity. Perceived authenticity and brand ethicality strongly drive consumer decision making, but...

Persistent link: https://www.econbiz.de/10013440082

The Light = Healthy Intuition

Li, Yi; Heuvinck, Nico; Pandelaere, Mario - In: Journal of Consumer Psychology 32 (2021) 2, pp. 326-335

Persistent link: https://www.econbiz.de/10012535550

The ambivalence story : using refutation to counter the negative effects of ambivalence in two-sided messages

Cornelis, Erlinde; Heuvinck, Nico; Majmundar, Anuja - In: International journal of advertising : the review of … 39 (2020) 3, pp. 410-432

Persistent link: https://www.econbiz.de/10012200492

Marketing research with IBM® SPSS statistics : a practical guide

Charry, Karine; Coussement, Kristof; Démoulin, Nathalie; … - 2016

Persistent link: https://www.econbiz.de/10011536766

Altering speed of locomotion

Van den Bergh, Bram; Heuvinck, Nico; Schellekens, Gaby A. C. - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 407-428

Persistent link: https://www.econbiz.de/10011584243

Marketing research with IBM® SPSS statistics : a practical guide

Charry, Karine; Coussement, Kristof; Démoulin, Nathalie; … - 2016

1. Getting started with IBM SPSS statistics -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypthesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Moderation and mediation analysis.

Persistent link: https://www.econbiz.de/10013181898