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Cross-media effects
Consumer behaviour
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Internet marketing
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Online-Marketing
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Online retailing
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Social Web
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Social web
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attention economy
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viral marketing
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Hill, Shawndra
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Management information systems : mis quarterly
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TV's dirty little secret : the negative effect of popular TV on online auction sales
Hinz, Oliver
;
Hill, Shawndra
;
Kim, Ju-Young
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 623-644
Persistent link: https://www.econbiz.de/10011551077
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