Search Results - person:"Hoekstra, J.C."

Thriving through turbulence : lessons from marketing academia and marketing practice

Hoekstra, Janita Cornelia; Leeflang, Peter - In: European management journal 41 (2023) 5, pp. 730-743

Persistent link: https://www.econbiz.de/10014495945

Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires

Harms, Bianca; Hoekstra, Janita Cornelia; Bijmolt, … - In: Journal of interactive marketing 57 (2022) 1, pp. 35-53

Persistent link: https://www.econbiz.de/10013397506

Marketing in the era of COVID-19

Hoekstra, Janita Cornelia; Leeflang, Peter - In: Italian journal of marketing : ITJM 2020 (2020) 4, pp. 249-260

Persistent link: https://www.econbiz.de/10012418086

You don't fool me! : consumer perceptions of digital native advertising and banner advertising

Harms, Bianca; Bijmolt, Tammo H. A.; Hoekstra, Janita … - In: Journal of media business studies 16 (2019) 4, pp. 275-294

Persistent link: https://www.econbiz.de/10012177004

The Effect of Relational Constructs on Relationship Performance

Verhoef, Peter; Franses, Philip Hans; Hoekstra, … - Erasmus Research Institute of Management (ERIM), … - 2000

We examine the effect of relational constructs, such as satisfaction, trust and commitment on relationship performance (that is, positive word-of-mouth communication and the margin provided by each customer) of customers of an insurance company. A central issue concerns the effect of duration on...

Persistent link: https://www.econbiz.de/10010837549